As Easter Sunday passes, so, too does the Candy Season. What’s that? you say. You may be unfamiliar of the term (which I created) but I am sure you are at least vaguely aware its existence.
At some point in late August or early September, retail establishments remove the back-to-school supplies and start putting out Halloween merchandise. Down come the pencil boxes, crayons, and folders, up go the costumes, plastic pumpkins, and or course, the candy. The Candy Season has begun.
As soon as you walk through the doors of the store, there it is candy. Strategically placed throughout the building: candy. Down the most-walked aisles: candy. And if you manage to maintain some self-control and bypass all of the seasonal candy, you can always find some at the cash registers. To reward yourself for managing to refrain from buying a bag of your favorite miniature goodies, treat yourself with a chocolate bar.
Americans have a love/hate of Candy Season. In our brains, we know that candy has lots of sugar and stuff that isn’t good for us, but it is still hard to resist. Whether it is the sweet taste, the memories it evokes of our childhood, or just the feeling that we are getting away with something, most of us break down and succumb to the temptations of the Candy Season. Admit it. You know you have. You may say that bag of peanut butter cups is for the trick-or-treaters, but it is long gone before October 31. Maybe even before you get home. This just causes you to return to the store another day, and repeat the entire scenario.
And, thus, the cycle begins.
Once Halloween is gone, Christmas takes over. Candy corn gives way to candy canes. Christmas candy novelties appear, waiting to fill stockings. Gift boxes of chocolates for the hard-to-by-for person on your shopping list. Teacher gifts of assorted hard candies in seasonal coffee mugs. You know what I’m talking about. It’s all there. Candy makes the perfect gift. (And it can also make a not-so-perfect meal when you are busy shopping and don’t want to take the time to eat right.)
In January, as the Christmas merchandise shrinks and gets shifted to the clearance aisles, the Valentine candy appears, starring the ever-popular heart-shaped box of chocolates. Don’t forget the specially individually packaged goodies for the kids to pass out at school. I must also mention my husband’s favorite: Brach’s Sour Cherry Gels. I love my husband. I buy large quantities of these because they are hard to find and only come out once a year. (Then to make things even, I buy a bag of chocolate something for me.)
Easter hops in next. Chocolate bunnies, jelly beans, and lots of treats to fill baskets and plastic eggs for Easter-egg hunts. One of my favorite Easter traditions is filling the eggs. I dump out all of the bags of candy on my bed and fill ’em up. Lent is over, let the good times roll! One piece of candy for the plastic egg, one for me. One for the egg, one for me…
Which brings us to now, the end of the Candy Season. As the final Easter candy is leaving the shelves, there is no new candy in its place. Instead, you find sunscreen, flip-flops, and pool supplies. It’s a bittersweet end to a milk chocolate season. Farewell, Candy Season. We will miss you. Yes, we may on occasion frequent the regular candy aisle, but it’s just not the same. We will miss the colorful packaging and novel shapes. You may be gone, but not forgotten. You, Candy Season, will live forever in my heart (and on my thighs).
What’s your favorite candy? Leave a comment below.